Central City

Based in San Bernardino, California, Central City Coffee is born from the vision of two young entrepreneurs. Their goal is to create an inclusive gathering space that would allow members of the community to gather, socialize, organize and create positive cultural change. In additional to serving amazing coffee and crafted drinks, they want to inspire and empower creators to share their art in ways that lifts stories and inspires action to unite the city. This project aims to create an identity and a logo that embodies parts of the city’s history in a modern and stylish mark.

Year2020ToolsAdobe Illustrator, Adobe PhotoshopCategoryBranding, Logo DesignRoleArt Director, Graphic Designer

The logo design for Central City is a modern and geometric design that embodies the spirit and history of the city. The aim was to create a modern logo that was strong with an organic touch. The iconic mountains are represented as minimal abstract lines within the arrowhead. This gives us a unique mark with a nod to the city of San Bernardino.

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